Our Vision
In October 2015, I posted the first video on my YouTube channel, The A1, with the hope of one day becoming a Tv presenter (spoiler alert! I became one). Without knowing it, I started building a platform that would resonate with thousands of Africans through entertainment and also change the trajectory of my life.
With over 3 Million views, a licensing deal with South African Airways for inflight entertainment content, the launch of the first African YouTuber Tour and one of the two Africans to represent Africa at the YouTube Creators Summit in Germany, I was amazed & humbled by how one’s life can be changed by the power of digital content creation.
2020 rolled around and well, we all know how that went. I saw the need for more education & support for digital content creators in Africa & Africa’s creator economy as a whole. So in 2021, I decided to focus The A1 on cultivating sustainable careers for African digital content creators through community, distribution & production. So many lives & livelihoods in Africa can be changed for the good from the power of digital content creation and with a clear vision, we’re on a mission make that happen. Hope you’ll join us!
Sincerely
Moyin Oloruntoba
Founder & CEO of The A1 Productions
The Timeline.
First YouTube Video
Moyin interviewed mega stars & multi-award winning music group Micasa for the first video posted on The A1 YouTube channel.
Rising Star Award winner
Moyin became the Fairlady rising star winner chosen by stellar judges – Jo Ann Strauss, Thuli Madonsela, Leanne Manas, Suzy Brokensha and Yegs Ramiah. Winning this brought a lot of press attention to Moyin & The A1.
South African Airways Inflight license deal
We secured a licensing agreement to air one of The A1’s most popular series, The Lowdown, on South African Airways domestic & SADC flights.
Launched the creator tour
In partnership with YouTube to launch the YouTube go campaign, we launched a three city tour with top YouTube creators to massive success. Just under 800 people attended the tour in 3 consecutive days.
Global Pandemic hits & We pivot
2020 came and we set our sights on virtual conversations and events focused on understanding digital content creation in Africa as we saw a major need for it.
New focus - Africa''s creator economy
From the impact of the virtual conversations and events, we realised that we were perfectly positioned to serve Africa’s creator economy as there is a huge need to educate and support African digital content creators to create sustainable careers.